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Natalie Cole Raises Understanding of Hepatitis C

 Natalie Cole is adding her voice to healthcare company Merck's public health campaign, Tune In to Hep C, with all the American Liver Foundation (ALF) and rock legend Gregg Allman.The objective of the campaign is always to raise understanding of chronic hepatitis C virus infection. Cole will join Allman onstage at a benefit concert featuring The Allman Brothers Band and also other special guests in New York tonight, July 27, the eve of World Hepatitis Day.This cause is personal to Cole, who had previously been informed they have chronic hepatitis C throughout a routine blood test in 2008. It absolutely was then she realized she'd been living with the virus for over 25 years or so nearly 50 % of her lifetime. Cole's experience is just not uncommon. In fact, chronic hepatitis C is often known as the silent disease because for many individuals it may be in your body for many years with no symptoms. Cole is joining the campaign to encourage others with chronic hepatitis C to put aside fear and stigma and take action."One thing is made for sure you will find there's stigma surrounding hepatitis C as it's linked to IV drug abuse. But it surely is irrelevant the method that you got the virus. What's important is basically that you take action," said Cole. "I am grateful that Merck along with the American Liver Foundation created this campaign to provide a voice to those with chronic hepatitis C, and that i hope that my story can help others overcome their fears about taking that alternative by talking to their doctor regarding options."Approximately 3.Two million Americans have chronic hepatitis C virus infection, a potentially serious ailment that can harm the liver over time and bring about cirrhosis, end-stage liver disease and liver cancer. Lots of people have contracted chronic hepatitis C don't know they may have the herpes virus approximately 70 to 80 % of folks newly have been infected with herpes would not have symptoms."It's great to have Natalie on board to help spread the content that chronic hepatitis C isn't something you are able to ignore," Allman said. Together, we'll be working to fight the stigma that may keep people from addressing this disease. I am aware very well that doing nothing isn't an option. That is why we're telling people, talk to your doctor."The American Liver Foundation joined the Hear Hep C campaign to aid elevate knowing of this important public health issue. ALF is a national organization advocating for anyone living with liver disease as well as their families, and provides education, support and research for the prevention, treatment and cure of liver disease."Since we launched this campaign a month ago, we've been inundated with messages from people with chronic hepatitis C and their household who all repeat the ditto. I never imagined we'd begin to see the day and then there has to be voice along with a face to this disease. It's high time,'" said Newton Guerin, acting CEO and chief operating officer, ALF. "By sharing their stories, Gregg and Natalie are sending a robust message to those who feel alone and afraid to come forward in addition to anyone who is hesitant to take action."More specifics of the campaign as well as Allman's and Cole's stories are available on TuneInToHepC, which launched today. The web site also offers a primary glimpse at Allman's new television public service announcement, which can be slated to hit the airwaves inside the coming weeks."It is our hope that this campaign, and Gregg's and Natalie's inspirational stories, behaves as a spark to encourage dialogue about chronic hepatitis C among communities, families and friends, as well as between physicians as well as their patients," said Mark Timney, president, Global Human Health U.S. Market, Merck. "From the feedback we've received thus far, we believe the campaign is already making a difference, and that we anticipate continuing to achieve others with chronic hepatitis C, and, hopefully, motivating these phones make a change."The concert, Hear Hep C Presents The Allman Brothers Band, will require place at The Beacon Theatre in New York City tonight, July 27, the eve of World Hepatitis Day. Allman and Cole will both perform at the concert, combined with the Allman Brothers Band as well as other special guests. Arises from the benefit concert will be donated to the American Liver Foundation and to the National Viral Hepatitis Roundtable, a coalition of public, private and voluntary organizations committed to lowering the incidence of infection, morbidity and mortality from viral hepatitis in the United States. People also care about: planet Aid Waste as well as planet Aid About Us